Purchase withPurpose.

100% of retail profit from PEI Sea Salt packs and 100% of net profits from other products support Islanders Helping Islanders (iHi) mental and emotional wellness programming.

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11thSeason of PEI Sea Salt
27Men supported since 2018
3Brands. One mission.

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  • The Prince Edward Island Sea Salt Company

    The Prince Edward Island Sea Salt Company hand-harvests premium Atlantic sea salt on the north shore of PEI. Crafted in small batches using traditional evaporation methods, our salt captures the pure taste of the island. 100% of our online retail profit from our PEI Sea Salt pouches supports Islanders Helping Islanders (iHi).

    Sea Our Sea Salts 

  • The Best Friends Campaign - Breaking Bread, to Break  the Silence


    The Best Friends Campaign is a movement encouraging people to reconnect through shared meals and meaningful conversation. By breaking bread to break the silence, the campaign raises awareness and funding for mental health initiatives in our community. 100% of net profits from the Best Friend Kits support iHi.

    Shop the Best Friends Kits 

  • Pro Beards Club - Beard on, Brother

    Pro Beards is a premium men's grooming brand created for men who take pride in how they show up in the world. From beard care essentials to lifestyle products, Pro Beards stands for confidence, brotherhood, and personal growth. Beard On.

    Our Products 

  • AUTHENTIC MisFits Club - If you are tryin' to fit in, you’re doing it wrong.

    Authentic Misfits is more than a brand — it’s a movement for people who choose to live authentically and support one another along the journey. Built around community, resilience, and individuality, Authentic Misfits celebrates those who proudly walk their own path. 100% of net profits support iHi. PEI Sea Salt packs contribute 100% of retail profit to iHi. (Coming soon...)

  • Other Brands in the works

    Other Brands in the works — Salts of the Earth sells products that support Islanders Helping Islanders’ mental and emotional wellness programming. 100% of net profits support iHi; PEI Sea Salt packs contribute 100% of retail profit to iHi. Coming soon: Chapo & Charlie, All for Smiles, Poker 4 Smiles, and more.
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Why?

I’m building an ecosystem of brands with a shared purpose: offer great products at a fair price, create meaningful jobs that pay good men a fair wage, and help fund support and programming for men who want to better themselves.

That’s the vision behind Salts of the Earth. Every brand we build and every product we create is part of making it possible. And every person who supports us helps move that vision forward.

Together, we can create more opportunities, stronger connections, and real support for our local brothers and sisters. That’s what being a community means. That’s what it means to be a Salt of the Earth.

100% of net profits support iHi.

Our Story

Eleven years of sea salt. One community mission.

For eleven years, we have made sea salt on Prince Edward Island with care for the place and people we call home.

Today, every purchase helps support a stronger, more connected community.

Too many men sit in silence. A meal, a conversation, a friend who shows up — that’s where it starts.

Darren C. Blanchard, Founder & SEA.E.O., The Prince Edward Island Sea Salt Company.

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Breaking Bread to Break the Silence.

Men don’t always reach out. Sometimes a meal, a phone call, or a bag of salt is what starts the conversation. The Best Friends Campaign is how you make that happen.

  1. 01Buy a bundle of PEI Sea Salt and two eCookbooks.
  2. 02Give it to a friend and break bread together.
  3. 03100% of net profits support iHi.
Shop the Best Friends Kits
27men
2018Supporting men since
11seasons
1island

The work behind every sale.

100% of net profits support Islanders Helping Islanders (iHi). PEI Sea Salt packs contribute 100% of retail profit to iHi.

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Join the Movement

Break Bread. Build Community.

Follow the journey as we build something bigger than a store — a movement focused on connection, purpose, and supporting those who may be struggling in silence.

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