Every purchase from Salts of the Earth helps fund programs through Islanders Helping Islanders that support men’s mental and emotional well-being here on PEI.
I couldn't stand hearing about another life lost to suicide, another person suffering in silence, or another family left wondering what could have been done. I knew something had to change, so I created Islanders Helping Islanders, transformed PEI Sea Salt, and built a family of purpose-driven brands—all designed to fund meaningful support, bring people together, and ultimately change lives.
The Prince Edward Island Sea Salt Company hand-harvests premium Atlantic sea salt on the north shore of PEI. Crafted in small batches using traditional evaporation methods, our salt captures the pure taste of the island. Every purchase helps support mental health initiatives through our partnership with Islanders Helping Islanders.
The Best Friends Campaign is a movement encouraging people to reconnect through shared meals and meaningful conversation. By breaking bread to break the silence, the campaign raises awareness and funding for mental health initiatives in our community through Islanders Helping Islanders.
Pro Beards is a premium men's grooming brand created for men who take pride in how they show up in the world. From beard care essentials to lifestyle products, Pro Beards stands for confidence, brotherhood, and personal growth. Beard On.
Authentic Misfits is more than a brand — it’s a movement for people who choose to live authentically and support one another along the journey. Built around community, resilience, and individuality, Authentic Misfits celebrates those who proudly walk their own path. (Coming soon...)
Every sale funds Islanders Helping Islanders — real mental health support for our Island community.
Our Story
For eleven years, we have made sea salt on Prince Edward Island with care for the place and people we call home.
Today, every purchase helps support a stronger, more connected community.
Too many men sit in silence. A meal, a conversation, a friend who shows up — that’s where it starts.
Darren C. Blanchard, Founder & SEA.E.O., Salts of the Earth
Read the Full Story
Men don’t always reach out. Sometimes a meal, a phone call, or a bag of salt is what starts the conversation. The Best Friends Campaign is how you make that happen.
Every purchase helps Islanders Helping Islanders create connection and support for men across PEI.
