News & Projects
Our Work in the Community
Salts of the Earth is more than an online store — it’s part of a growing movement focused on connection, community, and making a difference.
This platform operates as part of the Smiles Inc. ecosystem, a social impact initiative designed to bring together purpose-driven businesses, products, and community projects under one unified mission.
Through this ecosystem, Salts of the Earth helps support Islanders Helping Islanders, a Prince Edward Island non-profit dedicated to strengthening community and promoting mental wellness.
Many of the products on this site directly fund initiatives that bring people together and encourage meaningful conversations around the table.
The Best Friends Campaign
Breaking Bread to Break the Silence
The Best Friends Campaign encourages people to share a meal with someone who may need a friend and a conversation.
Sometimes the simplest moments — cooking together or sharing food — can open the door to meaningful connection. The campaign invites people to reach out to a friend, family member, neighbour, or coworker and spend time together over a meal.
To support this initiative, we created the Best Friends Campaign products, including our PEI Sea Salt pouches and the Best Friends Kit featuring a curated selection of Salts of the Earth products.
Proceeds help support community initiatives through Islanders Helping Islanders.
The Salts of the Earth Cookbook
We are currently developing a community cookbook built around simple meals designed to be shared with friends.
Each recipe encourages people to cook together, connect, and have real conversations. The cookbook will also highlight the story of handcrafted Prince Edward Island Sea Salt, harvested from Atlantic waters and produced in small batches.
Community Gatherings
Through our partnership with Islanders Helping Islanders, we are also organizing small gatherings and social events that bring people together around food, conversation, and community support.
These events are designed to create welcoming spaces where people can connect and support one another.
Supporting Local Artisans
Salts of the Earth was created to help promote local Island artisans and entrepreneurs. We will be adding products featured in our store from local individuals and small businesses who share our commitment to quality, creativity, and community.
By supporting these makers, we help strengthen the local economy while offering products with a meaningful story. Profits generated from these products sold will fund Islanders Helping Islanders.
Smiles Inc. — Building with Purpose
Smiles Inc. is the foundation behind the Salts of the Earth platform — bringing together products, people, and projects designed to create real impact.
By connecting commerce with community, Smiles Inc. allows initiatives like the Best Friends Campaign, local artisan partnerships, and future development projects to grow in a sustainable and scalable way.
Every purchase made through Salts of the Earth contributes to this larger ecosystem — helping fund programs, create opportunities, and build stronger communities.
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Looking Ahead - Future Projects
As the project continues to grow, we are exploring several additional initiatives, including:
• Small-scale housing initiatives
• A community greenhouse and hobby farm - We currently 15 chickens on site
• Men’s wellness gatherings and retreats
• Expanded collaborations with local artisans
Each of these ideas is rooted in a simple belief — strong communities are built when people support one another.
Follow the Journey
Follow along as we share updates, stories, and behind-the-scenes progress.
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@IslandersHelpingIslanders