About Salts of the Earth

Salts of the Earth is a socially conscious division of local PEI non-profit Islanders Helping Islanders. Established in the summer of 2015 as a project for Anna Howard and Random Acts of Kindsness PEI, S.O.T.E. has grown into an online store that offers a range of products sourced and created from the local Island artisans and entrepreneurs. 

In light of the post-pandemic world, community groups and local businesses have become more important than ever. Our mission at S.O.T.E. is to provide exceptional locally sourced products through our online store, as well as various social media channels and campaigns. We firmly believe that by offering competitively priced, high-quality goods, we will garner the support of conscientious consumers who value quality making a difference.

Additionally, we are working on several projects in collaboration with iHi that we hope will evolve into thriving businesses. These include:

  • Running an Airbnb 
  • Airbnb Experiences Partnership with PEI Sea Salt & iHi
  • Tiny Homes (Build & Sell)
  • An in-ground greenhouse and mini farm featuring chickens (eggs and meat), goats, rabbits, ducks, and lamb
  • Building clothing Brands around mental health and strength in individuality 

Thank you for your support, and Keep Smilin'!

Our Founder & Visionary... and our Why?

Meet Darren C. Blanchard, the visionary entrepreneur and salt aficionado behind Salts of the Earth. He was the award winning CEO of Canadian tech startup NIMtech, as well as the founder of The Prince Edward Island Sea Salt Company.

Darren's journey to Salts of the Earth wasn't always smooth sailing. Battling his own mental and emotional health issues, Darren knows first hand how important support and programming can be for those in the fight. After losing a friend and bright light in the Island community, Random Acts of Kindness PEI founder, Anna Howard, Darren changed. He saw how fragile life can be. After a few more personal losses over the pandemic due over dose and suicide, Darren was inspired to make a change. His mission is to change one million lives. This will happen with your support of Salts of the Earth!

Darren's passion for helping others has been a driving force throughout his career. He's been involved in a variety of charity and nonprofit work, but now he's making a direct impact in the lives of those in his community. With Salts of the Earth, Darren is taking his commitment to the next level, using his entrepreneurial skills to create a vehicle for change. Through his leadership and the power of his mission, Darren is making a real difference in the lives of those who need it most.

A long heart felt video about the journey to our Why?  


Key partnerships with local groups and organizations like Stars for Life and Islanders Helping Islanders bring things all together. Our goal is to grow our team with good people who believe in our vision and feel the need to be the change in our community. Interested in being a part of the change? Send us an inquiry @ info@saltsoftheearth.ca