About Salts of the Earth

Salts of the Earth is social enterprise focused on bringing change to the Atlantic Canadian Island community of Prince Edward Island. Founded in the summer of 2015, S.O.T.E. has evolved into an online store selling a variety of products that they either create and procure from the local Island market.

As we enter into a post-pandemic world, local businesses and community groups are more important than ever. Our goal at S.O.T.E. is to create and source amazing local products to sell via our online store through variety social media channels and campaigns. We believe that conscious consumers who are given great locally sourced and competitively priced products, will support us on this journey knowing they make our difference.

Thank you in advance for your support! 

Keep Smiln’

Our Founder & Visionary

Salts of the Earth was founded by visionary entrepreneur and salt guy, Darren C. Blanchard. 16-x award-winning C.E.O. of Canadian Tech. startup, NIMtech and founder of The Prince Edward Island Sea Salt Company. Salts of the Earth was brought to light to focus on giving back to the Island community in which he lives. Having battled mental health issues in his past, he understands how important support and programming can be for those in the fight. After losing a few friends from suicide over the years, Darren made it his mission to work towards changing 1 million lives and S.O.T.E. is the vehicle to make it happen. He has always had a passion for helping others and has been involved in a variety of charity and nonprofit work throughout his career. Now he is making direct impact in the lives within his community. 

 Darren Blanchard on SaltWire



The Team:

The team is comprised of key partnerships with local groups and organizations like Stars for Life and Islanders Helping Islanders. Our goal is to grow our team with good people who believe in our vision and feel the need to be the change in our community.




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