About Us
About Salts of the Earth
Salts of the Earth (S.O.T.E.) is more than just an online marketplace—it’s a movement rooted in community, compassion, and creativity. As a division of Islanders Helping Islanders (iHi), a PEI-based non-profit, we’ve been dedicated to uplifting local artisans and entrepreneurs since our founding in the summer of 2015. Originally launched as a passion project with Anna Howard and Random Acts of Kindness PEI, S.O.T.E. has grown into an online hub showcasing the best of Prince Edward Island’s talent and ingenuity.
In today’s world, the power of community has never been more important. At S.O.T.E., our mission is simple but impactful: to connect conscientious consumers with exceptional, locally sourced products. Through our online store and vibrant social media presence, we’re committed to delivering high-quality goods at competitive prices while making a positive difference for our Island community.
Our vision extends beyond commerce. Together with iHi, we’re spearheading projects designed to create lasting change, including:
- Tiny Homes for the Homeless Community: Providing safe, sustainable housing solutions.
- In-Ground Greenhouse and Hobby Farm: Featuring chickens, goats, rabbits, ducks, and lambs—nurturing a self-sufficient, eco-friendly lifestyle.
- Clothing Brands with a Cause: Promoting wellness and the strength of community through brands like Chapo & Charlie, All for Smiles, AUTHENTIC MisFits and SMILES INC.
Every purchase from Salts of the Earth is a step toward supporting these transformative initiatives. Thank you for being a part of our journey. Together, we’re building stronger communities, one small act of kindness at a time.
And as always, Keep Smilin’!
Meet Darren C. Blanchard: The Visionary Behind Salts of the Earth and the SMILES INC. vision.
Darren C. Blanchard is an award-winning entrepreneur, salt connoisseur, and the driving force behind Salts of the Earth and SMILES INC. As the former CEO of the Canadian tech startup NIMtech and founder of The Prince Edward Island Sea Salt Company, Darren has a proven innovation and leadership track record.
But his path to creating Salts of the Earth wasn’t without challenges. Having faced his struggles with mental and emotional health, Darren understands the vital role that support and resources play in overcoming adversity. The loss of his friend Anna Howard, founder of Random Acts of Kindness PEI, deeply impacted him. Anna’s passing, followed by other personal losses during the pandemic due to overdose and suicide, was a turning point for Darren. These experiences ignited his mission: to positively impact one million lives.
This mission is at the heart of Salts of the Earth. Drawing on his entrepreneurial expertise and passion for helping others, Darren has created more than a business—it’s a movement for change. Through his work, he transforms lives and strengthens his community, one act of kindness at a time.
By supporting Salts of the Earth, you’re joining Darren in this inspiring journey to make a meaningful difference. Together, we can create a brighter future for those who need it most.
A long heart felt video about the journey to our Why?
Partners:
Key partnerships with local groups and organizations like Stars for Life and Islanders Helping Islanders bring things all together. Our goal is to grow our team with good people who believe in our vision and feel the need to be the change in our community. Interested in being a part of the change? Send us an inquiry @ info@saltsoftheearth.ca
