We all need a Best Friend.
The Best Friends Campaign
Breaking Bread to Break the Silence
Invite someone you care about, share a meal, and make time for a real conversation. You don’t need the perfect words or a special occasion to begin.
Your invitation starts with a kit
Best Friends Campaign Kit — $25 CAD
One Island-made ingredient, two cookbooks, and a simple reason to gather around the table.
- One 40g PEI Sea Salt pouch: a physical pouch of handcrafted salt for your kitchen.
- Break Bread – More Than Just an eCookbook: a digital PDF by Darren “Salty” Blanchard.
- Darren’s PEI Kitchen Cookbook: a digital PDF by Darren “Salty” Blanchard.
Both cookbooks are digital PDFs, not printed books.
How It Works
1. Get your kit
Choose the Best Friends Campaign Kit and find inspiration for a meal in either eCookbook.
2. Invite a friend
Ask a friend, family member, or coworker to share a meal. Keep it simple: a place at the table and time together are a good start.
3. Share a meal and a conversation
Put the phones down. Check in, listen, and give each other time to talk.
If you’d like, share the campaign with someone else. Spreading the invitation is optional.
Watch the campaign story
A little more about the invitation behind the campaign. You can get your kit without watching first.
Connection with a purpose
The Best Friends Campaign supports Islanders Helping Islanders (iHi) mental and emotional wellness programming. Your purchase helps support that work alongside the simple invitation to make time for someone you care about.
A shared meal. A listening ear. A meaningful place to start.
Before you order
What is physical and what is digital?
The kit includes one physical 40g PEI Sea Salt pouch and two digital PDF eCookbooks. Printed cookbooks are not included.
Where can I check shipping and delivery details?
Review the kit’s product page and the shipping options shown at checkout before placing your order. For questions about the salt pouch or access to the PDF books, contact us.
Make the invitation
Choose a recipe. Invite someone you care about. Break bread to break the silence.
Powered by Salts of the Earth. Supporting Islanders Helping Islanders.