Smiles INC: Transforming Lives, One Box of Salt at a Time!
The Perfect Way to Spoil Your Loved Ones this Holiday Season.
Carter MacDonald
Managing Partner
Tue, 26 Nov 2024
Empowering Communities with Simple Acts of Kindness and Life-Changing Support.
Darren Blanchard, the visionary founder of Smiles INC, has been dedicated to empowering communities since 2015. Inspired by the memory of his close friend Anna Howard, founder of Random Acts of Kindness PEI, who tragically took her own life, Darren channeled his grief into action, creating a nonprofit organization called IHI. This initiative focuses on providing mental health programming and hosting impactful events in collaboration with leaders across emotional, physical, and spiritual wellness.
Through campaigns like Best Friends, which encourages meaningful connections, and Be Better, designed to help men strive for self-improvement, IHI (now Smiles INC) has emerged as a trailblazer in community engagement and brand-building. Darren’s innovative “Purchase with Purpose” model, which aligns consumer actions with meaningful causes, has driven traffic to the organization’s platform, SaltsoftheEarth.ca, amplifying its impact. Smiles INC embodies the belief that our capitalist society can be harnessed to drive meaningful change, delivering the kind of impact the world urgently needs.
The Best Friends Campaign
When you choose the Best Friends Campaign, you’re not just buying a product—you’re supporting a mission to foster mental and emotional fitness in our community. Through this exclusive package, your purchase directly benefits IHI and their vital programming.
The package includes four premium organic salts from the Salts of the Earth collection, elegantly packaged in custom glass grinders, perfect for enhancing your favourite dishes. It also comes with eight unique recipes designed to inspire delicious meals and meaningful connections around the table. Plus, every purchase enters you into a draw for a luxurious gift basket, valued at over $650, from the Prince Edward Island Sea Salt Company.
With 100% of retail profits going to IHI, you’re helping support mental and emotional wellness while enjoying a thoughtful, high-quality product. Together, we can make a difference—one purposeful purchase at a time.
Be Better Campaign
Darren’s latest initiative, the Be Better campaign, is a powerful call to action for men to embrace personal growth and self-improvement. Developed in collaboration with two exceptional partners—Brothr.life, and Ripple Effect Fitness—this campaign inspires men to step up, reflect, and take ownership of their journey toward becoming their best selves. More than just a program, Be Better is a movement aimed at transforming lives—not only for the men involved but also for their families, communities, and future generations. By focusing on emotional resilience, physical health, and strong character, Be Better provides tools, support, and inspiration for men to embrace their potential and overcome life’s challenges with confidence and purpose. Join the movement today and take the first step toward building a legacy of strength, kindness, and authenticity. It’s time to rise to the challenge—because you deserve to Be Better.
Buy Now
This Winter, Life is all about helping others, kind acts and purchasing with purpose. Through our saltsoftheearth.ca website 40% of every sale is going directly to mental and emotional health programming.
— Darren C. Blanchard, Sea.EO and Founder