SEA.E.O. & Founder - Darren Blanchard

Salt of the Earth

Definition: An individual or group of people known for kindness, reliability, and honesty.

Our mission is simple: purchase with purpose. Every product on this site is designed to give back — with 100% of retail profits supporting wellness programs in our community.

What is a Best Friend?
A best friend is the person who truly sees you, shows up through every season, tells you the truth with love, and never lets you fight alone. Be a Best Friend!


Be a Salt of the Earth and join us on this journey to create meaningful change.

My Why?

My Mission and Vision:

My Mission: I’m on a mission to turn simple things—like sea salt, beard care, and clothing—into a steady engine that funds real support for mental health, especially for men who feel alone and unheard.

My Vision: I see a world where breaking bread and checking in on each other is normal, where every purchase can help someone get the support they need, and where being “salt of the earth” is something we live—not just something we say.


What the is Best Friends Campaign?

The Best Friends Campaign is about real, lasting connection.

Purchase one of our sea salt packages, invite a friend who might be struggling, cook a simple home-cooked meal, and open up a real conversation.

Create a safe space. Share a meal.

Be a best friend.

How It Works

Simple & Authentic

  • 1

    Break Bread to Break the Silence

    Invite someone who is not doing well over to enjoy a good home cooked meal. Make it together, and share a moment that matters with an authentic conversation. Simple moments can change everything.

  • 2

    Check In

    Ask the real question — not small talk. Listen without fixing or judging. Take the time to sit and have real conversation. Be a Best Friend and be present.

  • 3

    Purchase with Purpose

    100% of profit from products sold on this site funds men's mental wellness, support, and community. Purchase with Purpose and buy something from this website and support the movement.

  • 4

    Connection

    Make it a point to check in and connect for authentic conversation over good food. Make it a thing. Commit to connection with those you care about. Every time you are eating a meal and about to salt, take a moment and check in on yourself, then check in with those you are breaking bread with. Have an authentic conversation.

    BE A BEST FRIEND!

Why These Products Exist

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The Prince Edward Island Sea Salt Company

We sea salt differently.

• Small-batch, handcrafted, Canadian, sea salt made in Prince Edward Island.

• Zero additives, 100% pure evaporated Atlantic Ocean Water.

• Packaged by Good Men looking to be Bettr.

• 100% of online retail profits fund men’s wellness programming in our community.

Best Friends Kits - 4 Pack Sea Salt Box

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Best Friends Campaign Kits - Salts of the Earth .ca

Best Friends Campaign Kits

$20.00

Connection and Sea Salt

  • A curated gift box of organic rock sea salts from around the world, in custom boutique glass grinders. Created to be shared with loved ones over home cooked meals and meaningful conversations.

  • Give as a gift and bring people together by introducing them to The Best Friends Campaign, Breaking Bread to Break the Silence.

  • Perfect for holiday tables, cabin weekends, BBQs, and dinner with friends.

  • Box Includes: Hawaiian Red, Mediterranean, Australian, Pink Himalayan, all premium, organic rock salts.

PRO BEARDS CLUB

Beard Care for Men, Supporting Men

• Pro Beards Club was created to give men great organic, handcrafted beard products that, when purchased, fund men's wellness programs in our community.

• These are premium, Canadian-made, 100% organic, handcrafted beard oils, balms, and shave kits that help men look good and feel good.


• Beard care, that truly cares.

• 100% of the profit from every product purchased helps us build an authentic men's community.

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How to be a part of our mission

✔

Host a friend - Break Bread

Be a Best Friend! Join the Best Friends Campaign by purchase one of our sea salt packages to use as the catalyst to invite a friend in need over for dinner. Make a great meal together while having an authentic conversation. Reconnect.

Simple moments can create powerful change. Be a Best Friend!!

✔

Join as an Affiliate

We need your support to help get our message, products, and movement to the people.

Earn $$ — or donate your commission back to support our movement.

Be a part of something bigger that is focused on being Bettr.

Let's come together and be the change. Be a Salt of the Earth.

✔

Purchase with Purpose

No fine print. 100% of profit from every product on this sit will go to men's content and programming in our community.

Great hand-crafted, Atlantic Canadian Sea Salt, 100% organic, hand-crafted, Canadian, men's grooming products, cool swag apparel and widgets — everything here fuels men's support in our community.

✔

How Support Our Mission

Please join us on this journey for change. and support our mission by making a purchase on this website.

Or follow us and share our content and mission on social media.

But the best thing you can do is to invite a friend in need over for a great home cooked meal and authentic conversation. BE A BEST FRIEND!!

Get Started

More To Know

Challenges

  • Mental health services stretched thin
  • More funding alone won’t fix this.
  • The system is reactionary, not preventive.
  • ER wait times are out of control.
  • Mental health support is virtually inaccessible.
  • Toxic workplace culture is driving professionals away.

Solutions

  • Build a community through live and online events and content
  • Leverage retired community elders with appropriate experience to build programming and support
  • Ask our community for help spreading the word about our mission on social media
  • Self-fund projects through our this website and other commercial ventures where 100% of profit go directly into mental health programming
  • Have open discussions with community leaders to work together to solutions for a better tomorrow.

Love & Kindness are the answer

  • We’re building an authentic community made up of real people who genuinely care.
  • Care about our Island community.
  • Care about our neighbors.
  • This is about connection over profit, purpose over polish.
  • Be the change and join us on this mission. Click the button below to volunteer, give us an idea, or feedback. This is about bringing people together for change.
Contact Us

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