About Salts of the Earth:

Where Community Meets Purpose

Born in 2015 as a heartfelt project for Anna Howard and Random Acts of Kindness PEI, Salts of the Earth has grown into an online marketplace for local products. As a division of Islanders Helping Islanders, we have turned into more than an online store—we’re a movement to connect people, uplift communities, and inspire change.

We curate exceptional, locally crafted products, partnering with Island artisans and entrepreneurs to bring their stories and creations to life. In a world reshaped by the pandemic, we believe that community, connection, and quality matter more than ever.

Our mission? To offer goods that make a difference—competitively priced, sustainably sourced, and deeply rooted in the values of our Island. By supporting Salts of the Earth, you’re investing in a brighter, more connected future. Purchase with Purpose.

But we’re not stopping there. In collaboration with iHi, we’re turning big dreams into reality:

  • Tiny Homes Communities to provide affordable, meaningful living spaces.

  • A sustainable hobby farm, complete with chickens, goats, ducks, and more.

  • Wellness-focused clothing brands that celebrate resilience and strength.

Together, we’re building a legacy of kindness, creativity, and hope.

Thank you for being part of our story—and as always,

Keep Smilin’!

Our Why?

Meet Darren C. Blanchard:

Building Community Through Salts of the Earth

Darren C. Blanchard, founder of Salts of the Earth, blends entrepreneurial vision with a passion for community. Inspired by the legacy of his late friend Anna Howard and personal losses during the pandemic, Darren turned his focus to creating meaningful change.

Salts of the Earth isn’t just a business—it’s a mission to support all levels of wellness, foster connection, and inspire resilience. With every product, Darren aims to impact one million lives and build a stronger, healthier community, one small act at a time.

Purchase with Purpose. Make a difference.

Our Founder