What is a "best friend"?

noun

A "best friend" is someone you can rely on when you need it. They treat you with respect, and being around them makes you feel good. They have your best interest at heart. You feel comfortable being yourself with them, and you can trust them. A true friend can also be called a good friend or a real friend.

What is the Best Friends Campaign?

The BFC is where you can make a meaningful difference in your friend's life. It's your chance to embrace the role of being a "best friend" and show them some needed support. Purchase one of our salty BF Kits and invite a friend over to cook a good meal together while having an authentic conversation. "Breaking Bread to Break the Silence!"

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Help us be the change

Be a "salt of the earth" and support on our mission to change the state of mental health in our community.

Buy Best Friends kit




THE AUTHENTIC MisFits CLUB

Men Helping Men. We are creating a men's community, both locally and online, to support our brothers. Join the CLUB simply by buying a T-shirt or Hoodie.



100% of our products are packaged and shipped by individuals
winning against their mental/emotional health battle.

join the club!

The Prince Edward Island Sea Salt Company40% of Profit goes to iHi for Mental Health Support in our Community

Pure Hand-Crafted Sea Salt
2 products

The Prince Edward Island Sea Salt Company

2 products

The Best Friends Campaign